Privacy Policy
Last updated: April 12, 2026
London Mary is an online boutique operated by Milo Mochi Co., LLC, a company based in the United States, proudly serving customers across the United Kingdom. This policy explains how we collect, use, and disclose your personal information in accordance with the UK General Data Protection Regulation (UK GDPR).
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
We may collect personal information that can identify you, including:
Contact information such as your name, address, phone number, and email address Payment and transaction details Account-related data such as login credentials Purchase history and browsing behaviour Communications with our customer support team Device and technical data such as your IP address and browser information
Sources of Information
We collect data in the following ways:
Directly from you when you place an order or create an account Automatically through your interaction with our website From service providers and partners we work with
How We Use Your Information
We may use your information to:
Process your orders and payments Provide customer support Improve and develop our services Send communications and order updates Prevent fraud and maintain security Comply with our legal obligations under UK law
Sharing Your Information
We may share your data with:
Service providers and partners who assist us in operating our business Shopify, which powers our online store Legal authorities where we are required to do so by law
Shopify
Our store is hosted by Shopify, which may process your personal data in order to provide its services. For more information, please refer to Shopify's own privacy policy.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve website functionality and analyse website usage. We also work with the following third-party services, which may collect data about your behaviour on our website:
Google Analytics, to analyse website traffic and visitor behaviour Google Ads, to measure the performance of our advertisements and to show relevant ads to users who have previously visited our website
You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect how our website functions.
Data Retention
We retain your personal data only for as long as is necessary for operational and legal purposes, in line with UK GDPR requirements.
Your Rights
As a resident of the United Kingdom, you have the right to access, correct, restrict, or request the deletion of your personal data. You also have the right to object to certain types of processing and to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully.
To exercise any of these rights, please contact us at info@londonmary.com
Security
We take reasonable technical and organisational measures to protect your personal information. However, no system can be guaranteed to be entirely secure.
Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, we will notify you by email.
Contact Information
Store name: London Mary
Company name: Milo Mochi Co., LLC
Company address: 25 Prospect St, Watertown, Massachusetts 02472, United States
Warehouse address: 29 Cancell Rd, London SW9 6HP, United Kingdom
Company Registration Number: 41-4010122
Phone: +44 7916 695 736
Email: info@londonmary.com
You can also reach us directly through our Contact page.
Customer service hours:
Monday to Friday: 9am – 6pm (GMT)
Saturday and Sunday: Closed
We aim to respond to your inquiries within 24 hours.